About Miss Wales


The Miss Wales competition has been going since the 1950’s and has been organised by Cardiff events company Vibe since 2004. In recent years, it has grown to become more popular than ever with around 1,000 women registering an interest in the competition each year. 

The winner is automatically guaranteed a place at the most respected and established beauty contest in the world - Miss World. She also wins an exciting package of prizes. In the last 10 years, the competition has also raised nearly £500,000 for children’s charities in Wales.

It has been more than 40 years since Miss Wales won the Miss World title but in 2012, Sophie Moulds from Ferndale did come second so we are sure we can win it again!

The media interest in the competition is phenomenal. Each year, it features in the local, regional, national and specialist press and media. Vibe has also won a number of awards from the Chartered Institute of Public Relations for event.

It’s a great opportunity to glam up, have fun and make a difference. And for one lucky lady, there’s the trip in a lifetime to Miss World.