Beauty With A Purpose

We are proud that Wales is one of more than 100 countries which come together every year under the Miss World banner to raise money for children’s charities. You can see more about all the work that is done by the charity internationally by visiting
Every year, the Miss Wales finalists get stuck into the fundraising organising everything from parachute jumps and band nights to cake-sales and sponsored walks.

In Wales, since Vibe took over the running of the Miss Wales pageant in 2004, nearly £500,000 has been raised by the Miss Wales finalists! What’s more every penny raised in Wales is spent in Wales.

We are proud of every girl who has helped us reach this fantastic figure. This is a real case of girl power at its very best and is one of biggest reasons to get involved with the Miss Wales pageant!