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Alice is the new Miss Wales

Alice Ford

Twenty-one-year old Alice Ford from Cardiff has been crowned Miss Wales 2014.

Blonde Alice, who stands at 5’ 10”, is a second year student of molecular biology at Cardiff University.

When she graduates she hopes to follow a career in medical research to help find cures into genetic disorders like muscular dystrophy and multiple sclerosis.

She said: “Science has always fascinated me and has always been my strongest subject. I love reading research papers! It would be a dream to be able to make a difference through my studies and then a career in the field.”

Alice was one of 40 young women who took part in the grand final weekend which took place in The Towers Hotel, Swansea, and the Princess Royal Theatre, Neath Port Talbot.

The final night itself was the culmination of an intensive three-day programme for the women. On day one, the contestants all took part in the Miss Wales Empowerment Day with the UK’s leading youth life coach. The aim of the day was to grow the self-esteem and confidence of the young women involved and to encourage them to make a difference in their own lives and to the lives of others around them.

Day two involved intensive rehearsals and the Miss Wales charity ball, while day three saw the women take part in an interview with the judges and two catwalk rounds.

Alice juggles her university studies with a passion for health and fitness including regular visits to the gym and yoga classes.

Alice said: “I am extremely overwhelmed and thankful for all the support and lovely messages from everybody, I really could not be happier to be Miss Wales 2014! I intend to really make the most of the next 12 months and can’t wait to represent Wales at Miss World.”

Paula Abbandonato, director of Miss Wales, said: “It’s exactly 40 years since Wales last won Miss World and so we would love to celebrate the anniversary with another win.

“We think that Alice possesses all the qualities of a Miss World titleholder and will do our very best to support her in the run up to the international final.”

The runners up were Sadie Maltby from Ferndale who came second and Nadia Suliman from Swansea who came third.

Other prizes awarded during the grand final celebrations were:

  • Spirit of Miss Wales – which was awarded to Kayley Martin from Flint for her commitment to the Miss Wales pageant and values;
  • Beauty with a Purpose – which was awarded to Rhiannon Mann from Blaina for raising the most for charity;
  • Miss Socialite – sponsored by Pogo Digital which went to Chanelle Heron from Cardiff for the way she captured her Miss Wales experience on social media;
  • Best Hair – sponsored by Morgans Hair Salons which was given to Kayley Martin from Flint;
  • People’s Choice – winner of the public vote which was Rhiannon Mann from Blaina;
  • Best Team – which went to Stacey Bowen, Meg Richards and Louise Redfearn of Team Pembrokeshire.

In the run up to the final, the contestants raised nearly £10,000 for the Miss World Charity, Beauty With A Purpose.

Applications are now open for next year's competitions »