About Miss Wales

About the Miss Wales competition

Miss Wales is the Welsh qualifier for Miss World – the largest and longest running pageant on the planet. The competition is dedicated to empowering young women and fundraising for the Miss World charity, Beauty With A Purpose, which helps disadvantaged children worldwide.

From the moment they are selected, Miss Wales finalists enjoy a calendar of experiences including photoshoots and special events as well as fundraising opportunities and media interviews.

The winner of Miss Wales is chosen annually at our three day grand final which involves an empowerment day, a charity ball and a catwalk show. The winner is automatically guaranteed a place at the most respected and established pageant in the world - Miss World – where she will enjoy an unforgettable experience with young women from more than 100 different countries from around the globe.

Miss Wales also wins an exciting package of prizes and a year of VIP experiences.

Apply to take part in Miss Wales →


raised for charity since 2004

Miss Wales on social media

In her own words

The Miss Wales experience helped me grow in to the person I am today.
Emma Jenkins, Miss Wales 2015